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Social Media Management

5 Skills Your Social Media Manager Must Have

Social media management isn’t just about posting content to a business’s social media channels. It isn’t (or shouldn’t be) a position you hire for as an afterthought (“We have an Instagram account. Now who are we going to get to run it?”).

Social media management has become a complex, multi-faceted role that operates to help a business achieve its highest-level goals. It isn’t a job that functions independently or in isolation within the company.

In fact, some argue it isn’t even a job at all anymore; that social media tasks and responsibilities should be everyone’s responsibility. According to Amy Crow, Indeed’s communication director, social media skills are increasingly required across all roles: “We are seeing an increased demand for social savvy candidates across the business – from human resources to product to customer service. In addition, we’re seeing this demand span many levels, from executive assistants to senior vice presidents.”
Whether you’re in the market for a dedicated social media manager or just a socially-savvy team member, these are the 5 skills you should be looking for in a candidate.

Graphics production

According to Jeff Bullas, articles with images receive 94% more views than those without. Buffer says tweets with images receive 18% more clicks than those without, and research from Wishpond shows photo posts on Facebook get 120% more engagement than other types of posts.

For businesses targeting women, millennials or teens, images are even more important. Visual-centric platforms targeting these demographics – like Pinterest and Instagram – require a near-constant influx of high-quality, original images.

For these reasons, it’s more important than ever that your social media manager has the skills necessary to conceptualize and create eye-catching images for your social media and blog posts. While it’s not necessary to have advanced Photoshop skills, a good eye for design and the ability to source and edit images is a must-have.